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DeKuyper Peachtree Schnapps was launched in 1984 as the first peach-flavored schnapps sold in the United States, achieving immediate success and doubling the company's US turnover by 1985 to become the top-selling schnapps brand. Produced by De Kuyper Royal Distillers, a Dutch family distillery founded in 1695, the liqueur became iconic of 1980s cocktail culture through its association with the Fuzzy Navel cocktail. The liqueur is described as bursting with the taste of tree-ripe peaches and is part of DeKuyper's extensive portfolio of over 70 flavored liqueurs and cordials.