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Fireball Cinnamon Whisky is a liqueur produced by the Sazerac Company, made with a Canadian whisky base mixed with cinnamon flavoring and sweeteners, bottled at 33% alcohol by volume. Originally developed in Canada by Seagram in the mid-1980s and rebranded as Fireball in 2007, it has experienced explosive growth, with sales leaping from $1.9 million in 2011 to $61 million in 2013. The spirit is usually consumed as a straight shot or on the rocks and has become a cultural phenomenon in the United States.