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As part of the company’s green initiative, 360 Vodka was marketed as “the Planet’s first eco-friendly vodka”. 360 Vodka is bottled using 85% recycled glass, 100% recycled paper and water-based UV inks. The grains used are grown less than 95 miles from the distillery to minimize the fossil-fuel consumption associated with transporting the grain. Consumers are allowed to return the bottle’s swing-top closure to the company to be recycled, and for every top recycled, McCormick Distilling donates $1.00 to Global Green USA.